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The ‘Love This Place’ 2023 Campaign organised by Leave No Trace Ireland and Roz Purcell

June 6th 2023

Yesterday I was delighted to see the 'Love This Place' Leave No Trace national awareness campaign kick off again for another year. Leave No Trace Ireland is Ireland’s only outdoor ethics programme to promote the responsible use of the outdoors. The campaign will run throughout the summer encouraging the public to treat our outdoor spaces with care and respect and to protect wildlife and fragile natural ecosystems.

With the fine weather over the summer we all want to be outside enjoying parks, forests, and beaches. It is more important now than ever to protect and care for our environment, and to highlight our responsibilities as stewards of our outdoor spaces and nature. In our enjoyment of our natural world, we should all carry with us the Leave No Trace ethos, be considerate, responsible and take charge in protecting those places and species we love.

The campaign will run through June, July, and August and will focus on promoting five key collective goals and simple actions for people to enjoy the outdoors responsibly. These are:

  • keep Ireland litter free

  • protect our wildlife

  • stick to the path to protect our land and coast

  • be responsible with our dogs

  • embrace our island and cultural heritage

This year, the Love This Place Campaign will feature Roz Purcell as Campaign Ambassador, Roz Purcell is a presenter, broadcaster, content creator and founder of The Hike Life.

Members of the public will be urged to make a Promise to #LoveThisPlace, confirming their love of the outdoors with simple, positive actions to protect and respect outdoor spaces.

This year’s campaign will culminate in a day of environmental action on National ‘Love This Place’ Day on Friday, 28 July, which coincides with World Nature Conservation Day.

Further information and guidance for individuals, communities and organisations is available from the Love This Place webpage.

The Love This Place 2023 campaign is a joint initiative with Leave No Trace Ireland’s core partners including Fáilte Ireland, Sport Ireland, the National Parks and Wildlife Service, the Department of Rural and Community Development, Dublin City Council, the Office of Public Works, Coillte, and Waterways Ireland.

The campaign is also supported for the first time this year by Clare County Council, Fingal County Council, Galway County Council, Kilkenny County Council, Mayo County Council, Wicklow County Council and Dún Laoghaire-Rathdown County Council.


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